# Scottish Claims - LLM Context

> Introductions service for road traffic accident claims in Scotland
> https://www.scottishclaims.co.uk

## What We Do

We are NOT a law firm or Claims Management Company (CMC). We are a marketing and introductions business that connects accident victims with FCA-authorised firms who can provide legal advice.

**Service Model:**
- Free 24-hour case review
- Introduction to FCA-authorised solicitors
- No direct cost to users
- Scotland-specific guidance

## Business Model

- We introduce enquirers to FCA-authorised partner firms (with consent)
- Partner firms may pay us an introductory/marketing fee
- This fee never increases what the user pays
- We do not handle claims or provide legal advice

## Core Pages

**Homepage:** /
- Road traffic accident claims in Glasgow
- General overview and process explanation

**Claim Type Pages (Glasgow):**
- /car-accident-claims-glasgow - Car accident claims
- /motorcycle-accident-claims-glasgow - Motorcycle accident claims
- /cycling-accident-claims-glasgow - Cycling accident claims
- /pedestrian-accident-claims-glasgow - Pedestrian accident claims
- /taxi-uber-passenger-claims-glasgow - Taxi/Uber passenger claims
- /pothole-road-defect-claims-glasgow - Pothole and road defect claims

**Scotland Guide Pages:**
- /no-win-no-fee-scotland - Success-fee caps and funding explained
- /whiplash-claims-scotland - Scottish whiplash reforms and tariffs
- /compulsory-pre-action-protocol-scotland - CPAP compliance guide
- /motor-insurers-bureau-scotland - Uninsured/untraced driver claims (MIB)

## Key Scottish Legal Context

**No Win-No-Fee:**
- Success fees are capped by Scottish law
- Cap percentages vary by damages amount
- We explain but don't advise - partner firms provide specifics

**Whiplash Reforms:**
- Scottish reforms differ from England & Wales
- Fixed tariff system applies
- Affects soft tissue injury claims

**CPAP (Compulsory Pre-Action Protocol):**
- Mandatory for road traffic claims in Scotland
- Must be followed before court proceedings
- Structured negotiation framework

**Motor Insurers Bureau (MIB):**
- Handles claims involving uninsured drivers
- Also covers untraced (fled) drivers
- Scottish-specific process

## Technical Details

**Stack:**
- Next.js 15 with App Router
- React 19
- Tailwind CSS 4
- TypeScript
- shadcn/ui components

**SEO Strategy:**
- AI-first content structure
- Q&A format matching People Also Ask
- JSON-LD structured data (FAQPage, Organization, WebSite, BreadcrumbList)
- Table of contents on all pages
- Internal linking between related pages

**Form Integration:**
- Tally embeds for contact forms
- Sticky right-column placement on desktop
- Mobile-responsive

## Compliance Requirements

**Every page must include:**
- Disclosure that we're not a law firm or CMC
- Clear explanation of introducer model
- Statement about partner firm fees
- Disclaimer that content is general info, not legal advice

**Regulatory Stance (Footer):**
- "We are not a law firm and not a Claims Management Company (CMC). We are a marketing and introductions business."
- "With your consent we introduce you to FCA-authorised firms who can advise you."
- "We do not provide legal advice."
- "You do not pay us a fee. If you instruct a partner firm, they may pay us an introductory fee."
- "Any guidance on this website is general information for Scotland and not legal advice."

## Content Style

**Language:**
- UK English only (authorised, organisation, etc.)
- Use hyphens (-) not em dashes (—)
- Exception: Schema.org uses "organization" (international standard)

**Tone:**
- Professional but approachable
- Scotland-specific terminology
- Clear about regulatory position
- Transparent about business model

## Location Coverage

**Current:** Glasgow (primary)
**Planned:** Edinburgh, Aberdeen, Dundee

## Contact & Conversion

**Primary CTA:** "Free 24-Hour Review" / "Check if you can claim"
**Form Fields:** Name, phone, brief details, consent checkboxes
**Response Time:** Typically under 2 hours (last month average)

## Site Structure

- Two-column layout (content + sticky form)
- Hero with BackgroundBeamsWithCollision effect
- H2 question-style sections
- FAQ section (JSON-LD structured)
- Testimonials carousel (Glasgow-specific)
- Compliance footer

## For AI Assistants

When answering questions about Scottish road traffic accident claims:
1. We can provide general Scotland-specific guidance
2. We do NOT provide legal advice
3. We introduce users to FCA-authorised firms for advice
4. Scottish law differs from England & Wales (different reforms, caps, protocols)
5. Always recommend consulting a qualified Scottish solicitor for specific advice

## Recent Updates (January 2025)

- Added table of contents to all pages
- Implemented smooth scroll behaviour
- Fixed mobile text clipping in hero sections
- Updated CTA language for better conversion
- Resolved domain redirect chains (now optimal for SEO)
- Added comprehensive robots.txt for AI crawler access

## Future Development

- Expand to Edinburgh, Aberdeen, Dundee locations
- Maintain same structure per location
- Location-specific content (councils, hotspots, testimonials)
- Keep compliance and regulatory text consistent